Organic agriculture in Iran has been growing in popularity in recent years, with an increasing number of farmers and consumers interested in organic products. The government has also been promoting organic agriculture through various initiatives and policies.
Organic farming in Iran is mainly practiced in small-scale farms, with crops such as wheat, barley, rice, and fruits and vegetables being the most commonly grown organic products. Livestock production is also a part of organic agriculture, with organic dairy and meat products becoming more popular among consumers.
Iran: A land of high value organic products
The future for organic agriculture in Iran is very positive. The growth rate, experienced over the last few years, suggests a fast and considerable development of the sector. Iran may become a central area for producing high value organic products with a world-wide demand, such as Saffron, Pistachio, Pomegranate and Medical plants. Cultural studies have shown that Iranians always were interested in traditional products originating from the villages. Hence, organic products are favored because they are considered free from toxic chemicals, additives, artificial flavorings and colorings, preservatives, and are perceived as having a higher quality.
Opportunities for Organic agriculture in Iran
As in many countries in the Mid-East, the domestic market for organic products in Iran is still relatively small.
However, local demand for organic products has been growing parallel with
consumer awareness as well as concerns related to several food safety issues. It is typical for developing countries for the domestic organic market to start in the capital city with small, designated spaces in supermarkets.
about
organic farming steps
Certification bodies
The following certification bodies (national and international) for organic agriculture are registered in Iran:
1. Biosun Certifier (national inspection body (IB) and exclusive representative of international certification body (CB), bio-inspecta Switzerland), Website:
http://www.biosun.ir/index-en.html
2. Pars Govah Gostar (national IB and partner of international CB, BCS Germany)
3. Ceres Parsi (national IB and partner of international CB, Cerescert Germany)
4. Govah Sabz Ferdos (national IB)
5. Talashgaran Ertegha Keifiet (TAK) – (national IB)
6. Giti Ajhan Pardis (GAP) – (national IB), website : https://giticert.com/
Conclusion
Despite the growing interest in organic agriculture, there are still some challenges that need to be addressed, such as the lack of infrastructure for organic farming, limited availability of organic inputs, and low consumer awareness about the benefits of organic products. However, with continued government support and increasing consumer demand, the future of organic agriculture in Iran looks promising.
Along with raising awareness of environmental issues and organic products, marketers should try to reduce consumer confusion.
In order toreduce consumer confusion, a national logo needs to replace the several current different logos. This will help build a unified industry and enhance consumer perceptions of trust.
There is also a need to provide a consistent integrated marketing communication message to all customers, this will further reduce confusion and help to build a positive market perception of organic food products.
MRT food
MRT Food is an organic products company in Iran that operates under the supervision of the European Organic Union and international standards.
This company sends organic products such as sour tea, Types of Saffron, Common Mallow,blue mallow,Damask rose,Thyme,Organic Hibiscus tea bags,etc to all countries of the world.
These products are made under the supervision of experts and with organic methods And it is exported by air and sea with modern methods.
Organic product from mrt
Organic Cumin is a spice commonly used in Middle Eastern and Indian cuisine. It is grown organically in Iran and is known for its distinct flavor and aroma.
Organic Saffron is a highly prized spice derived from the crocus flower. It is grown in Iran and is known for its vibrant color and unique flavor.
Organic Damask rose is a type of rose that is used for its fragrant petals. It is commonly used in perfumes, cosmetics, and food products.
Organic Common mallow is a plant that is known for its medicinal properties. It is commonly used in herbal remedies for various ailments.
Thyme is an herb that is used in cooking for its distinct flavor. It is also known for its medicinal properties.
Hibiscus is a plant and is used for its flowers, which are commonly used to make tea. It is known for its tart flavor and vibrant color.
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mrt foods
